I am on the commercial side of properties: i rent them, i consult for people selling and buying them, i have even approached Philippe Stark’s YOO project some weeks ago with no results – my investor wasn’t that big of an investor i’d say. I know the property market quite well and i know what works but, most of all, i know what will work in few years, and this comes from the extraordinary amount of readings i dedicate time to during the year. It also has roots in my first job, lolly-pop runner as tour escort in Tuscany and consultant to promote agriturismo (farmhouses) through new technologies, where i have seen two thirds of these incoming activities/properties fail miserably under their inadequate standards of aesthetics and services. Art & Architecture became naturally my daily inspiration and certainly the future of my job: i have now quite a number of villas and castles where temporary collection of arts are put for a week, maximum two, for the joy of the guests. Enjoying a timeless painting in the sumptuous corridor of the castle you have rented for few days, being able to dedicate all the time you want to it, absorbing the message of his/her author with no people around, knowing that you might as well get your morning smoothy brought to you right there, this is luxury. I like properties with a well defined soul, i admire the work of architects with the same religious respect i have for my Country, the land of beauty, the refugium of a lot of brilliant minds i happened to meet during my life. It will take at least ten more years before i am able to express any opinion about the art collections i actually show, it is a very difficoult skill to acquire and i have never believed in the emotional side of the judgement. I am an enthusiastic ignorant, who studies on saturday and sunday, when possible, when my baby girl Cecilia doesn’t involve me in Teletubbies hard core sessions in her bedroom: she’s my inspiration, my motor, the reason i feel invincible like never before.